Pies? Sutton woes take the biscuit for karma

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Pic courtesy of Steven Snodgrass

Until about noon today, you may have shared my view that the worst legacy of last night’s FA Cup encounter between Sutton Utd and Arsenal was the visitors forgetting their pennant. Probably more absent-mindedness than ‘snub’ and quickly and grandly redeemed by Theo Walcott’s post-game sportsmanship and his employers’ largesse.

By lunchtime, though, all this was a mere detail as the horror story unfolded of a substitute goalkeeper and a meat pie. Yes, you did read that correctly.

While rules are rules, they are dwarfed by the bigger picture here. The supposed custodians of football – be it the Football Association, Premier League or Football League – tumble into bed with the betting industry, via a string of club and bookmaker sponsorship deals, and we’re now supposed to take them seriously as they get all sniffy about the game’s integrity?

Where was that ethical concern when the colour of money blinded them to the optics of a commercial alliance that will simply never look right? Professional sport and gambling tie-ins are like a vicar and tarts party without the underlying irony, both sides insisting that they can make a go of it.

So forgive me if I don’t join in with the censorious pomposity as football’s new mate bites it in the bum. Not because a goalkeeper flapped suspectly at a cross any six-year-old could have caught, mind you, handing a dodgy win to his opponents, but because he ate a pie in the dugout.

This used to be exactly the kind of stuff that made non-league football what it is, for goodness’ sake: often a damn sight more fun than its senior counterpart. Not any more, alas. The pursuit of excellence is a humourless thing, so where we might once have laughed off a bit of daft japery from some jack-the-lad on the bench, now it’s breast-beating all round, the Sutton manager talking like there’s been a bereavement, the club’s community and disabled teams now forced to look for a new president. And in the background, the promise of an investigation by the FA, its hands grubby with bookmakers’ money.

Good job the rest of us can still laugh.